![]() Here are a few key points about Costco’s customers from their 2019 financial report : Costco’s customers tend to be rabid fans–particularly members who frequent brick-and-mortar locations. One of the many benefits of becoming a Costco vendor is leveraging their built-in customer base. “We’re still a small business,” he states, “ and we could never stop selling on Costco.” However, he also knows his company can’t afford to drop it. We’ve had accounts drop us for being on Costco.”ĭe Nino has found it difficult to maintain the brand’s status of “premium” while selling on the site. There’s also a status associated with it–we’re a premium luxury product, and some salons don’t like to hear that we’re selling there. In fact, we can’t even sell to our own customers on our site at the price Costco sells to them. ![]() Anyone can do a simple search and see that it makes way more sense to buy our shampoo in a bigger bottle on than at a salon. “The biggest drawback of working with Costco is that every other we have hates it. Unfortunately for some brands, Costco is not always synonymous with luxury.įor brands that rely on an “exclusive” reputation, this could be a problem–particularly amongst distributors.ĭavid De Nino, the Director of Ecommerce for a luxury haircare brand, felt the negative impact once his company started selling products on. Costco’s Perception in the MarketplaceĬostco has a reputation for offering value and quality. For more information on the products that perform well online vs. Note: Not all of these product categories are offered in-store. In addition to their in-store selection of freshly made deli foods and even gas stations, here are their product categories online: Source: eMarketerĬostco’s not just limited to big bags of toilet paper and massive quantities of chicken thighs. Like Walmart, ecommerce continues to fuel growth for Costco alongside it’s massive brick and mortar operation.
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